Next Matter
NextMatter built a category-defining operations automation platform by solving a $3 trillion TAM that companies run on spreadsheets and email. But here's the problem: Zapier owns workflow automation with 7,000+ integrations and dominant market position. Make offers powerful visual workflow automation with advanced logic. Microsoft Power Automate integrates RPA with enterprise Microsoft ecosystem. Workato dominates enterprise with mission-critical automation at scale. NextMatter's purpose-built operations positioning is fragmenting against generalist automation platforms.
Operations
Workflow Automation
🗓 Founded
2018
💰 Revenue
Not public
🌎 Headquarter
Berlin, DE
👥 Employees
28
Next Matter
NextMatter built a category-defining operations automation platform by solving a $3 trillion TAM that companies run on spreadsheets and email. But here's the problem: Zapier owns workflow automation with 7,000+ integrations and dominant market position. Make offers powerful visual workflow automation with advanced logic. Microsoft Power Automate integrates RPA with enterprise Microsoft ecosystem. Workato dominates enterprise with mission-critical automation at scale. NextMatter's purpose-built operations positioning is fragmenting against generalist automation platforms.
Operations
Workflow Automation
Next Matter
NextMatter built a category-defining operations automation platform by solving a $3 trillion TAM that companies run on spreadsheets and email. But here's the problem: Zapier owns workflow automation with 7,000+ integrations and dominant market position. Make offers powerful visual workflow automation with advanced logic. Microsoft Power Automate integrates RPA with enterprise Microsoft ecosystem. Workato dominates enterprise with mission-critical automation at scale. NextMatter's purpose-built operations positioning is fragmenting against generalist automation platforms.
Operations
Workflow Automation
🗓 Founded
2018
💰 Revenue
Not public
🌎 Headquarter
Berlin, DE
👥 Employees
28
Next Matter
NextMatter, founded in 2018 by ex-McKinsey operations expert Jan Hugenroth, raised $16M Series A in June 2022 led by OMERS Ventures to expand from 15 to 75 employees with focus on US market penetration. The platform experienced 25% month-on-month growth and 344% quarterly growth in monthly active users at the time of Series A. Customers including Trade Republic reported saving 90% of resources previously spent on operations, indicating strong product-market fit for operations automation. The company targets a $3 trillion operational efficiency TAM in the US alone. However, competitive dynamics reveal structural challenges: Zapier owns workflow automation with 7,000+ integrations and dominant market position, Make offers powerful visual workflow automation appealing to advanced users, and Workato dominates enterprise automation with mission-critical scale and security. NextMatter's purpose-built operations focus is valuable but limits growth velocity against generalist automation platforms with broader integration ecosystems.
NextMatter's competitive landscape is intensifying from every direction. The business process automation and workflow automation markets are projected to reach $65-80 billion combined by 2030, representing 18-22% CAGR. That should be good news for NextMatter. It's not. Here's why.
NextMatter raised $16M Series A in June 2022 with strong traction: 25% MoM growth, 344% quarterly MAU growth, and enterprise customers like Trade Republic saving 90% on operations time. The company has successfully positioned itself as operations-first, not workflow-first.
But competitive pressure is intensifying from multiple directions. Zapier owns workflow automation with 7,000+ integrations and is the category default. Make offers visual workflow design with advanced logic that appeals to power users. Microsoft Power Automate combines RPA with enterprise Microsoft ecosystem integration. Workato dominates enterprise with mission-critical automation, role management, and training.
This is NextMatter's competitive moment. The question isn't whether operations automation matters. It's whether NextMatter can defend a purpose-built operations positioning against generalist platforms expanding into the space.
Competitive Advantage
Despite competitive pressure, NextMatter maintains three structural advantages:
Purpose-Built for Operations. NextMatter combines workflow automation, task management, and integration into one platform designed specifically for operations teams. Unlike Zapier (workflow-first) or Make (automation-first), NextMatter starts with operations problems—not generic workflows.
This operations-first mindset appeals to operations leaders and COOs making decisions. The platform includes best-practice operations templates for common scenarios like contract signing, payment processing, and compliance workflows.
Visibility and Control. NextMatter provides oversight of operations processes, enabling companies to ensure quality outcomes and prevent costly mistakes. The platform orchestrates critical workflows across departments and external parties, creating a single source of truth.
Enterprise Customer Traction. Trade Republic, Shift.com, Spreetail, and wefox represent high-caliber, high-growth customers. Customer testimonials highlight 90% resource savings, indicating strong ROI.
But here's the uncomfortable truth: these advantages are being challenged. Zapier is adding operations-focused templates. Make is targeting operations teams with visual builders. Workato is expanding from enterprise IT into operations workflows.
Zapier – The Integration Incumbent
Zapier doesn't compete with NextMatter on operations specialization. Zapier competes on integration breadth and market dominance.
Zapier offers 7,000+ app integrations—the largest ecosystem of any automation platform. The platform is the market default for workflow automation, with millions of daily active users.
What Zapier Does
Zapier prioritizes ease-of-use and breadth of integrations over depth of customization. The platform offers excellent documentation and beginner-friendly interface. Zapier's automation connects SaaS tools (HubSpot, Slack, Salesforce) with minimal configuration.
Zapier targets business teams and SMBs—not operations specialists. Anyone can create "if this then that" automations without technical expertise.
Why This Matters
Zapier's 7,000+ integrations mean companies can automate almost any workflow. NextMatter requires custom integration work for tools not in its ecosystem.
Zapier's market dominance also creates winner-take-most dynamics. Every SaaS platform integrates with Zapier first. This network effect is difficult for NextMatter to overcome.
The Vulnerabilities
Zapier pricing is higher for complex workflows. Zapier lacks task management, visibility into running processes, and operations-specific features.
For specialized operations workflows, NextMatter's purpose-built approach wins. But most companies start with Zapier, not NextMatter.
Make – The Power-User Alternative
Make doesn't compete with NextMatter on ease-of-use. Make competes on workflow power and advanced logic.
Make (formerly Integromat) offers the most powerful visual workflow designer with advanced logic capabilities. The platform appeals to users who need complex automation with detailed control over data flow and error handling.
What Make Does
Make's visual workflow builder shows how data flows between modules, making complex logic transparent. The platform supports multi-step workflows, error handling, and advanced logic—beyond simple "if this then that".
Make's pricing is more affordable than Zapier for complex workflows, with credits-based pricing that scales.
Why This Matters
Make attracts power users and teams that outgrow Zapier's capabilities. For operations teams needing sophisticated logic and data transformation, Make offers more than Zapier.
Make's visual-first design appeals to non-technical users who want power. NextMatter competes in this space.
The Vulnerabilities
Make has fewer integrations than Zapier. Make lacks task management and operations-specific features. Make is best for complex one-off workflows, not ongoing operations management.
For continuous operations orchestration, NextMatter's approach wins. But for building sophisticated workflows quickly, Make is compelling.
NextMatter's Strategic Positioning (Specialist Limits Growth)
NextMatter's strategy is focused: own operations automation by being better than generalist platforms at solving operations problems.
The platform combines workflow automation, task management, and orchestration into one purpose-built system. NextMatter serves COOs and operations leaders who are tired of duct-tape solutions.
But this focus creates a dilemma. The automation market is bifurcating into generalists (Zapier, Make) with broad integrations and specialists (Workato for enterprise, NextMatter for operations). NextMatter is betting that operations is a large enough TAM ($3 trillion) to justify specialization.
Why This Is Problematic
Operations teams often need to integrate with tools outside NextMatter's ecosystem. Unlike Zapier with 7,000+ integrations, NextMatter requires custom work or partnerships.
Generalist platforms are also expanding into operations. As Zapier, Make, and Workato add operations features, NextMatter's specialization advantage erodes.
Next Matter
NextMatter, founded in 2018 by ex-McKinsey operations expert Jan Hugenroth, raised $16M Series A in June 2022 led by OMERS Ventures to expand from 15 to 75 employees with focus on US market penetration. The platform experienced 25% month-on-month growth and 344% quarterly growth in monthly active users at the time of Series A. Customers including Trade Republic reported saving 90% of resources previously spent on operations, indicating strong product-market fit for operations automation. The company targets a $3 trillion operational efficiency TAM in the US alone. However, competitive dynamics reveal structural challenges: Zapier owns workflow automation with 7,000+ integrations and dominant market position, Make offers powerful visual workflow automation appealing to advanced users, and Workato dominates enterprise automation with mission-critical scale and security. NextMatter's purpose-built operations focus is valuable but limits growth velocity against generalist automation platforms with broader integration ecosystems.
NextMatter's competitive landscape is intensifying from every direction. The business process automation and workflow automation markets are projected to reach $65-80 billion combined by 2030, representing 18-22% CAGR. That should be good news for NextMatter. It's not. Here's why.
NextMatter raised $16M Series A in June 2022 with strong traction: 25% MoM growth, 344% quarterly MAU growth, and enterprise customers like Trade Republic saving 90% on operations time. The company has successfully positioned itself as operations-first, not workflow-first.
But competitive pressure is intensifying from multiple directions. Zapier owns workflow automation with 7,000+ integrations and is the category default. Make offers visual workflow design with advanced logic that appeals to power users. Microsoft Power Automate combines RPA with enterprise Microsoft ecosystem integration. Workato dominates enterprise with mission-critical automation, role management, and training.
This is NextMatter's competitive moment. The question isn't whether operations automation matters. It's whether NextMatter can defend a purpose-built operations positioning against generalist platforms expanding into the space.
Competitive Advantage
Despite competitive pressure, NextMatter maintains three structural advantages:
Purpose-Built for Operations. NextMatter combines workflow automation, task management, and integration into one platform designed specifically for operations teams. Unlike Zapier (workflow-first) or Make (automation-first), NextMatter starts with operations problems—not generic workflows.
This operations-first mindset appeals to operations leaders and COOs making decisions. The platform includes best-practice operations templates for common scenarios like contract signing, payment processing, and compliance workflows.
Visibility and Control. NextMatter provides oversight of operations processes, enabling companies to ensure quality outcomes and prevent costly mistakes. The platform orchestrates critical workflows across departments and external parties, creating a single source of truth.
Enterprise Customer Traction. Trade Republic, Shift.com, Spreetail, and wefox represent high-caliber, high-growth customers. Customer testimonials highlight 90% resource savings, indicating strong ROI.
But here's the uncomfortable truth: these advantages are being challenged. Zapier is adding operations-focused templates. Make is targeting operations teams with visual builders. Workato is expanding from enterprise IT into operations workflows.
Zapier – The Integration Incumbent
Zapier doesn't compete with NextMatter on operations specialization. Zapier competes on integration breadth and market dominance.
Zapier offers 7,000+ app integrations—the largest ecosystem of any automation platform. The platform is the market default for workflow automation, with millions of daily active users.
What Zapier Does
Zapier prioritizes ease-of-use and breadth of integrations over depth of customization. The platform offers excellent documentation and beginner-friendly interface. Zapier's automation connects SaaS tools (HubSpot, Slack, Salesforce) with minimal configuration.
Zapier targets business teams and SMBs—not operations specialists. Anyone can create "if this then that" automations without technical expertise.
Why This Matters
Zapier's 7,000+ integrations mean companies can automate almost any workflow. NextMatter requires custom integration work for tools not in its ecosystem.
Zapier's market dominance also creates winner-take-most dynamics. Every SaaS platform integrates with Zapier first. This network effect is difficult for NextMatter to overcome.
The Vulnerabilities
Zapier pricing is higher for complex workflows. Zapier lacks task management, visibility into running processes, and operations-specific features.
For specialized operations workflows, NextMatter's purpose-built approach wins. But most companies start with Zapier, not NextMatter.
Make – The Power-User Alternative
Make doesn't compete with NextMatter on ease-of-use. Make competes on workflow power and advanced logic.
Make (formerly Integromat) offers the most powerful visual workflow designer with advanced logic capabilities. The platform appeals to users who need complex automation with detailed control over data flow and error handling.
What Make Does
Make's visual workflow builder shows how data flows between modules, making complex logic transparent. The platform supports multi-step workflows, error handling, and advanced logic—beyond simple "if this then that".
Make's pricing is more affordable than Zapier for complex workflows, with credits-based pricing that scales.
Why This Matters
Make attracts power users and teams that outgrow Zapier's capabilities. For operations teams needing sophisticated logic and data transformation, Make offers more than Zapier.
Make's visual-first design appeals to non-technical users who want power. NextMatter competes in this space.
The Vulnerabilities
Make has fewer integrations than Zapier. Make lacks task management and operations-specific features. Make is best for complex one-off workflows, not ongoing operations management.
For continuous operations orchestration, NextMatter's approach wins. But for building sophisticated workflows quickly, Make is compelling.
NextMatter's Strategic Positioning (Specialist Limits Growth)
NextMatter's strategy is focused: own operations automation by being better than generalist platforms at solving operations problems.
The platform combines workflow automation, task management, and orchestration into one purpose-built system. NextMatter serves COOs and operations leaders who are tired of duct-tape solutions.
But this focus creates a dilemma. The automation market is bifurcating into generalists (Zapier, Make) with broad integrations and specialists (Workato for enterprise, NextMatter for operations). NextMatter is betting that operations is a large enough TAM ($3 trillion) to justify specialization.
Why This Is Problematic
Operations teams often need to integrate with tools outside NextMatter's ecosystem. Unlike Zapier with 7,000+ integrations, NextMatter requires custom work or partnerships.
Generalist platforms are also expanding into operations. As Zapier, Make, and Workato add operations features, NextMatter's specialization advantage erodes.
Next Matter
NextMatter, founded in 2018 by ex-McKinsey operations expert Jan Hugenroth, raised $16M Series A in June 2022 led by OMERS Ventures to expand from 15 to 75 employees with focus on US market penetration. The platform experienced 25% month-on-month growth and 344% quarterly growth in monthly active users at the time of Series A. Customers including Trade Republic reported saving 90% of resources previously spent on operations, indicating strong product-market fit for operations automation. The company targets a $3 trillion operational efficiency TAM in the US alone. However, competitive dynamics reveal structural challenges: Zapier owns workflow automation with 7,000+ integrations and dominant market position, Make offers powerful visual workflow automation appealing to advanced users, and Workato dominates enterprise automation with mission-critical scale and security. NextMatter's purpose-built operations focus is valuable but limits growth velocity against generalist automation platforms with broader integration ecosystems.
NextMatter's competitive landscape is intensifying from every direction. The business process automation and workflow automation markets are projected to reach $65-80 billion combined by 2030, representing 18-22% CAGR. That should be good news for NextMatter. It's not. Here's why.
NextMatter raised $16M Series A in June 2022 with strong traction: 25% MoM growth, 344% quarterly MAU growth, and enterprise customers like Trade Republic saving 90% on operations time. The company has successfully positioned itself as operations-first, not workflow-first.
But competitive pressure is intensifying from multiple directions. Zapier owns workflow automation with 7,000+ integrations and is the category default. Make offers visual workflow design with advanced logic that appeals to power users. Microsoft Power Automate combines RPA with enterprise Microsoft ecosystem integration. Workato dominates enterprise with mission-critical automation, role management, and training.
This is NextMatter's competitive moment. The question isn't whether operations automation matters. It's whether NextMatter can defend a purpose-built operations positioning against generalist platforms expanding into the space.
Competitive Advantage
Despite competitive pressure, NextMatter maintains three structural advantages:
Purpose-Built for Operations. NextMatter combines workflow automation, task management, and integration into one platform designed specifically for operations teams. Unlike Zapier (workflow-first) or Make (automation-first), NextMatter starts with operations problems—not generic workflows.
This operations-first mindset appeals to operations leaders and COOs making decisions. The platform includes best-practice operations templates for common scenarios like contract signing, payment processing, and compliance workflows.
Visibility and Control. NextMatter provides oversight of operations processes, enabling companies to ensure quality outcomes and prevent costly mistakes. The platform orchestrates critical workflows across departments and external parties, creating a single source of truth.
Enterprise Customer Traction. Trade Republic, Shift.com, Spreetail, and wefox represent high-caliber, high-growth customers. Customer testimonials highlight 90% resource savings, indicating strong ROI.
But here's the uncomfortable truth: these advantages are being challenged. Zapier is adding operations-focused templates. Make is targeting operations teams with visual builders. Workato is expanding from enterprise IT into operations workflows.
Zapier – The Integration Incumbent
Zapier doesn't compete with NextMatter on operations specialization. Zapier competes on integration breadth and market dominance.
Zapier offers 7,000+ app integrations—the largest ecosystem of any automation platform. The platform is the market default for workflow automation, with millions of daily active users.
What Zapier Does
Zapier prioritizes ease-of-use and breadth of integrations over depth of customization. The platform offers excellent documentation and beginner-friendly interface. Zapier's automation connects SaaS tools (HubSpot, Slack, Salesforce) with minimal configuration.
Zapier targets business teams and SMBs—not operations specialists. Anyone can create "if this then that" automations without technical expertise.
Why This Matters
Zapier's 7,000+ integrations mean companies can automate almost any workflow. NextMatter requires custom integration work for tools not in its ecosystem.
Zapier's market dominance also creates winner-take-most dynamics. Every SaaS platform integrates with Zapier first. This network effect is difficult for NextMatter to overcome.
The Vulnerabilities
Zapier pricing is higher for complex workflows. Zapier lacks task management, visibility into running processes, and operations-specific features.
For specialized operations workflows, NextMatter's purpose-built approach wins. But most companies start with Zapier, not NextMatter.
Make – The Power-User Alternative
Make doesn't compete with NextMatter on ease-of-use. Make competes on workflow power and advanced logic.
Make (formerly Integromat) offers the most powerful visual workflow designer with advanced logic capabilities. The platform appeals to users who need complex automation with detailed control over data flow and error handling.
What Make Does
Make's visual workflow builder shows how data flows between modules, making complex logic transparent. The platform supports multi-step workflows, error handling, and advanced logic—beyond simple "if this then that".
Make's pricing is more affordable than Zapier for complex workflows, with credits-based pricing that scales.
Why This Matters
Make attracts power users and teams that outgrow Zapier's capabilities. For operations teams needing sophisticated logic and data transformation, Make offers more than Zapier.
Make's visual-first design appeals to non-technical users who want power. NextMatter competes in this space.
The Vulnerabilities
Make has fewer integrations than Zapier. Make lacks task management and operations-specific features. Make is best for complex one-off workflows, not ongoing operations management.
For continuous operations orchestration, NextMatter's approach wins. But for building sophisticated workflows quickly, Make is compelling.
NextMatter's Strategic Positioning (Specialist Limits Growth)
NextMatter's strategy is focused: own operations automation by being better than generalist platforms at solving operations problems.
The platform combines workflow automation, task management, and orchestration into one purpose-built system. NextMatter serves COOs and operations leaders who are tired of duct-tape solutions.
But this focus creates a dilemma. The automation market is bifurcating into generalists (Zapier, Make) with broad integrations and specialists (Workato for enterprise, NextMatter for operations). NextMatter is betting that operations is a large enough TAM ($3 trillion) to justify specialization.
Why This Is Problematic
Operations teams often need to integrate with tools outside NextMatter's ecosystem. Unlike Zapier with 7,000+ integrations, NextMatter requires custom work or partnerships.
Generalist platforms are also expanding into operations. As Zapier, Make, and Workato add operations features, NextMatter's specialization advantage erodes.
Zeitgeist
Intelligence
Market
Technologies.
Platform
Company
Offices
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania
Zeitgeist
Intelligence
Market
Technologies.
Platform
Company
Offices
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania
Zeitgeist
Intelligence
Market
Technologies.
Platform
Company
Offices
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania