What Is a Competitive Intelligence Report?
A competitive intelligence (CI) report is a document that summarizes the findings from analyzing competitors. It's a strategic deliverable, typically created for leadership, sales, or product teams. A good report answers the question, "What are our competitors doing, and what's our plan to win?
What's Inside a CI Report?
CI reports can be simple or complex, but they almost always contain the same core sections:
Executive Summary: A one-paragraph "so what" for leadership.
Key Findings: 3-5 major competitor moves, threats, or opportunities.
Detailed Analysis: A breakdown of what changed (e.g., new pricing, new product features, new marketing campaigns).
Recommended Actions: A strategic recommendation based on the data (e.g., "We should adjust our pricing in response").
The "Static Report" vs. The "Live Dashboard"
The classic CI report has a fatal flaw: it's a static snapshot (usually a PDF or PowerPoint) that is outdated the moment it's sent. It tells you what happened last quarter, not what's happening right now.
Modern teams are replacing this "reporting" process with a "live monitoring" platform.
zimt.ai is the modern alternative to the static CI report. Instead of getting a stale report, your team gets a live, 24/7 dashboard of every competitor's move. It's the "report" that never gets old, allowing you to make strategic decisions in real-time.
What Is a Competitive Intelligence Report?
A competitive intelligence (CI) report is a document that summarizes the findings from analyzing competitors. It's a strategic deliverable, typically created for leadership, sales, or product teams. A good report answers the question, "What are our competitors doing, and what's our plan to win?
What's Inside a CI Report?
CI reports can be simple or complex, but they almost always contain the same core sections:
Executive Summary: A one-paragraph "so what" for leadership.
Key Findings: 3-5 major competitor moves, threats, or opportunities.
Detailed Analysis: A breakdown of what changed (e.g., new pricing, new product features, new marketing campaigns).
Recommended Actions: A strategic recommendation based on the data (e.g., "We should adjust our pricing in response").
The "Static Report" vs. The "Live Dashboard"
The classic CI report has a fatal flaw: it's a static snapshot (usually a PDF or PowerPoint) that is outdated the moment it's sent. It tells you what happened last quarter, not what's happening right now.
Modern teams are replacing this "reporting" process with a "live monitoring" platform.
zimt.ai is the modern alternative to the static CI report. Instead of getting a stale report, your team gets a live, 24/7 dashboard of every competitor's move. It's the "report" that never gets old, allowing you to make strategic decisions in real-time.
What Is a Competitive Intelligence Report?
A competitive intelligence (CI) report is a document that summarizes the findings from analyzing competitors. It's a strategic deliverable, typically created for leadership, sales, or product teams. A good report answers the question, "What are our competitors doing, and what's our plan to win?
What's Inside a CI Report?
CI reports can be simple or complex, but they almost always contain the same core sections:
Executive Summary: A one-paragraph "so what" for leadership.
Key Findings: 3-5 major competitor moves, threats, or opportunities.
Detailed Analysis: A breakdown of what changed (e.g., new pricing, new product features, new marketing campaigns).
Recommended Actions: A strategic recommendation based on the data (e.g., "We should adjust our pricing in response").
The "Static Report" vs. The "Live Dashboard"
The classic CI report has a fatal flaw: it's a static snapshot (usually a PDF or PowerPoint) that is outdated the moment it's sent. It tells you what happened last quarter, not what's happening right now.
Modern teams are replacing this "reporting" process with a "live monitoring" platform.
zimt.ai is the modern alternative to the static CI report. Instead of getting a stale report, your team gets a live, 24/7 dashboard of every competitor's move. It's the "report" that never gets old, allowing you to make strategic decisions in real-time.
Zeitgeist
Intelligence
Market
Technologies.
Plattform
Unternehmen
Büros
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania
Zeitgeist
Intelligence
Market
Technologies.
Plattform
Unternehmen
Büros
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania
Zeitgeist
Intelligence
Market
Technologies.
Plattform
Unternehmen
Büros
Maria-Jacobi-Gasse 1
Media Quarter Marx 3.4
1030 Vienna
Gynėjų g. 4-333,
LT-01109, Lithuania